What if a watch could tell us more than just the time?

From the early 1900s to the revolutionary years of the 1970s, each of these seven timepieces became a reflection of its era, shaped by the world around it and, in turn, becoming part of its visual language.

We chose seven iconic watches, from the Cartier Santos to the Patek Philippe Golden Ellipse, and travelled back to the moments in which they were born.

Around each watch, we reconstructed a visual portrait of its time: landmark moments, cultural movements, architecture, automobiles, music, design and objects that defined the spirit of the era.

Not simply as a timeline, but as a way of understanding the world in which these watches first appeared.

Because a great watch does not exist in isolation.

It belongs to a time, a culture, a way of life, and sometimes, decades later, it becomes an icon precisely because it captured something that could never be repeated.

Seven watches. Seven eras. One journey through time.